In this episode of The Change Officer Podcast's Step Conference Special series, host Ivan Zeljković sits down with Richard Fitzgerald, the CEO and Founder of Augustus Media. Richard shares the story of how Lovin Dubai, a blog and social media outlet, grew into a Middle Eastern digital media company with a mission to be the 'New Media' company of choice in the region.

Richard talks about his background as a Regional Social Media Director at Mindshare for the MENA region and how he left his high-paying job to pursue his passion for creating community and offering relevant information to local people. He emphasizes the importance of gathering an audience before thinking about making profits in the new media landscape.

The conversation then turns to Augustus Media's expansion into Lovin Saudi and Smashi, a business news network streaming live from the heart of the Arab world. Richard highlights that Smashi is not just about business news but is also broadcasting live local sports events, which has helped them gain even more subscribers.

Throughout the episode, Richard emphasizes the importance of innovation and breaking the mould in marketing communications to generate profitable growth. He also shares his vision for Augustus Media to continue evolving and adapting to the perpetually changing media environment.

If you want to hear about the challenges and successes of building a digital media company in the Middle East, tune in to this episode of The Change Officer Podcast's Step Special series with Richard FitzGerald of Augustus Media.

This special episode of The Change Officer Podcast is hosted by Ivan Zeljkovic: https://www.linkedin.com/in/ivanzeljkovic/

🎬 This episode is produced by Poddster, an end-to-end video podcast production company that helps businesses conceptualize, produce, manage, and grow podcasts for their brand. Click this link to book a free consultation with Poddster's team or rent a studio: poddster.com/book-free-consultation/

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✨ They say that change is the only constant. If this is true, we want to know what is the change ahead. To get the answers, our hosts Ivan Zeljkovic and Vuk Zlatarov are talking to the change-makers themselves. We invite you to join us on the journey of getting the answer ✨

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