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In this video, I'm going to be teaching you how to create a sales script. A sales script is a valuable tool that will help you be more successful when cold calling businesses.

By learning how to create a sales script, you'll be able to overcome common sales challenges and be more successful when cold calling businesses. In this video, I'll show you how to create a sales script that is tailored to your target audience and sales technique. After watching this video, you'll be able to create powerful cold calling scripts that will help you increase your sales productivity!

hapters:
00:00:00 - The Pros and Cons of Scripts and Frameworks in Sales
00:02:39 - The Importance of Memorizing and Understanding Scripts, but Not Being Wedded to Them
00:05:15 - The Importance of Knowing the Answer in Salesmanship
00:07:57 - The Importance of Natural Conversation in Sales
00:10:44 - The Framework of Sales and the Importance of Practice
00:13:19 - The Usefulness of Scripts in Cold Calling and Presentations
00:16:06 - The Importance of Knowing Your Product and Messaging in Presentations
00:18:44 - Importance of On-the-Job Training and Role-Playing
00:21:27 - The Importance of Trusting Your Employees and Avoiding Micromanagement in Sales Management
00:24:05 - The balance between constructive criticism and being overly critical
00:26:49 - The Most Important Sales Knowledge that Gets 80% of the Results
00:29:35 - Considering an Idea

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