SWR Member Interview: Lessons on lightweighting from Wirra Wirra
Description
In this Sustainable Wine Roundtable Member Interview podcast, I’m joined by Luke Tyler, marketing and sales director, and Matthew Deller MW, CEO of Wirra Wirra. Located in South Australia's McLaren Vale, the winery exemplifies what the region is well-known for: premium red wine and a strong commitment to sustainability.
Wirra Wirra has a long history of sustainable practices, with current initiatives spanning across waste reduction, decarbonisation, biodiversity, packaging, and a reconciliation action plan. In recent years, lightweighting has been a major focus, and this year the winery introduced a proprietary 410g glass bottle across a significant portion of its production.
Matt and Luke share practical insights into the lightweighting process, the importance of partnerships across the value chain, and why they chose to join the Sustainable Wine Roundtable and the Bottle Weight Accord.
United States
