SXSW 2025: Kati Murphy — VP of PR and Communications at Meow Wolf
Description
Kati had a busy South by Southwest, speaking at the Lively Grit Daily House, a panel at the convention center, and a session at New Mexico House.
We sat down with her early in the trip, right after her speaking gig at Lively Grit Daily House.
The conversation ranged from basketball to bands to whether or not it's cool to have a political stance (spoiler: Kati says it is!), gaming, coolness as a parent, and a lot in between.
She also spoke about her job at Meow Wolf - an immersive art adventure and experience - and the brand’s relationship with the fleeting concept of coolness.
“Now that we have millions of visitors a year, like, I want my next door neighbor, who is a soccer mom, I want her to bring her kids there, you know? I want her to enjoy it and not feel as though she's not cool enough to be there. But at the same time, I want to still have that value described by us, while also being accessible.”
Connect with Kati on LinkedIn and find a Meow Wolf location near you (they’re coming to LA and New York soon).
Special thanks to Lively and Audience 101 for hosting us at SXSW, and YouGov for running the survey that supported our series of conversations.
United States
