SXSW Turns 40: Innovation, Film, and Music Unite

SXSW Turns 40: Innovation, Film, and Music Unite

Update: 2025-10-01
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SXSW is turning 40 and shaking things up! For the first time ever, innovation, film/TV, and music tracks will run simultaneously over seven packed days in downtown Austin, creating a unified creative village. Get ready for a badge upgrade with early booking, a new innovation focus, and a crossover day with SXSW EDU. Expect a bolder, busier, and more connected SXSW in 2026!

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SXSW Turns 40: Innovation, Film, and Music Unite

SXSW Turns 40: Innovation, Film, and Music Unite