DiscoverPerpetual TrafficSaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification
SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification

SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification

Update: 2025-11-21
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Creative diversity is a must to crack Meta's new Andromeda algorithm and dominate your market. We’re offering you 30 monthly deliverables, 10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.

Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd 

Are you really getting the most out of your ad spend? What if you could drastically reduce your ad budget while seeing better returns? Well, in today’s episode, I’m walking through a real SaaS case study where we helped a company grow from $1,300 to $393,000 in monthly revenue.

I break down the exact steps we took to transform this business. From the ground up, we overhauled their ad strategy, implemented creative diversification, and scaled back ad spend to improve their media efficiency ratio (MER). 

I’ll show you how we used both Meta and Google Ads to create an efficient, low-cost acquisition funnel, driving massive results without constantly increasing spend. If you’re ready to stop just throwing money at ads and start getting real results with less, this is a must-watch. 


In This Episode:

- Case study: scaling from $1,300 to $393K/month

- Executing the nCAC reducer framework

- Implementing the creative strategy framework

- Results from Meta, Google, and Data Suite


Mentioned in the Episode:

Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda 



Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 


Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 


Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/ 

Follow us on X: https://x.com/perpetualtraf 



Connect with Ralph Burns: 



Connect with Lauren Petrullo:


Mentioned in this episode:

https://discover.taboola.com/perpetual

www.AdRoll.com/PT

https://www.activecampaign.com/

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SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification

SaaS Case Study: The Lazy Way to a 26.31 MER Using Creative Diversification