An expert take on the significance of data quality, transparency, and operationalizing metrics to drive efficient growth.

In today’s conversation, we’ll cover metrics-based planning. Lauren and two experts discuss a range of key topics: how to measure the effectiveness of operations like sales and marketing, what investors are looking for, the key SaaS metrics to track, and how companies can operationalize these metrics to drive efficient growth. They also speak to this idea of keeping a “North Star” to guide decision-making and strategic thinking.

Moderator: Lauren Kelley (Founder and CEO of OPEXEngine by Bain & Company)

Guest Speakers: Alok Goel (CEO of Drivetrain) and Amit Sharma (Senior Finance Director at Whatfix)