About The Guest(s): Victoria is an experienced SDR Leader, most recently awarded top 60 SDR Leaders in the space. She currently is the Director of Sales Development for NAMER and LATAM over at LivePerson.  She started her journey at LivePerson as an SDR about 4 and a half years ago and has been there ever since. She is passionate about managing SDRs and SDR Leaders and helping them reach their career goals and full potential. 

Episode Summary: In this episode, Victoria shares her journey into the tech industry and provides valuable insights for aspiring SDRs. She emphasizes the importance of doing thorough research on top tech companies, reaching out to people at those companies, and networking to break into the industry. Victoria also discusses the role of SDRs in a tech company, the skills required to be successful, and the significance of onboarding and training. She highlights the need for a strong tech stack and the importance of using tools effectively. Additionally, Victoria shares her perspective on career progression for SDRs and the role of SDR Managers in supporting their growth.
Key Takeaways:

• Conduct thorough research on top tech companies and reach out to people at those companies to break into the industry.

  
  



• Start as an SDR to gain valuable experience and learn the fundamentals of sales.

  
  



• Focus on building relationships and networking to create opportunities for career growth.

  
  



• Utilize a strong tech stack and ensure proper onboarding and training for SDRs.

  
  



• SDRs should be motivated by hitting their numbers, making money, and career progression.

  
  

Notable Quotes:

• "Starting out as an SDR is the best way to break into the tech industry and learn the fundamentals of sales." - Victoria

  
  



• "SDRs are a privilege, not a necessity. They play a crucial role in generating interest, booking meetings, and qualifying leads." - Victoria

  
  



• "The role of an SDR is to generate interest, book meetings, and qualify leads. It's all about creating opportunities for the sales team." - Victoria

  
  

Chapters

00:47 Victoria's Early Career and Transition into Tech

03:35 Victoria's Career Progression at LivePerson

04:49 Advice for Aspiring SDRs

05:38 Tips for SDRs Looking to Break into Tech

08:36 Building a Successful SDR Team

12:31 The Role of SDRs in a Tech Company

13:49 The Importance of Onboarding and Training for SDRs

19:01 Career Progression and Transition for SDRs

22:30 The Future of SDR Roles and Career Opportunities

31:55 Understanding Commission Payouts

33:19 Tracking Key Metrics for Success

35:24 Exploring the SDR Tech Stack

36:50 Debating Where SDRs Belong in an Organization

42:16 Becoming an SDR Manager: Skills and Pathways

44:16 The Value of Mentorship and Personal Development

47:58 Quick Fire Round including The Great Peanut Butter Debate

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