Boutique owner Jenny Colangelo on building Hustle & Heart in Ridgewood, movement as medicine, and the art of being yourself online, dance breaks, ‘90s hip-hop, and realistic mom self-care included.

On this week’s Luminous Life Podcast, Erika and Marcella sit down with Jenny Colangelo, owner of Hustle & Heart (Ridgewood, NJ), to talk about opening a boutique in 2021, growing a business while raising three kids, saying yes (then learning when to say no) to pop-ups, and why moving your body can flip your mindset in a single class. We get into branding through music (hello, ‘90s hip-hop), community collabs with local studios, red-light masks, dry brushing, honest customer service (no “everything looks great” here), and the power of being your full self on Instagram—dance breaks included.

Guest: Jenny Colangelo, Hustle & Heart
IG @shop.hustleheart
• Store: 12 South Broad St, Ridgewood, NJ

Hosts: Erika Menanteaux & Marcella Barricella
IG @luminouslifepodcast
• Email theluminouslifepodcast@gmail.com

You’ll hear about:

Pivoting from fitness to retail during/after COVID

Building community with women-owned businesses

Motherhood, mindset, and realistic workouts (yes, once a week counts)

The mental health side of movement (“giving the bags the business”)

Curating for women 30–50+: Splits59 stripes, Varley double-soft, elevated basics

Authentic marketing: dance outside the store, mailman cameos, and being you online

Local love: Sook (yes, it’s “Sooooook”), pop-ups, and shopping small

If you loved this convo, follow @luminouslifepodcast and text this episode to a girlfriend who needs a nudge to move her body, try the class, or finally wear the matching set.