Saffron and the Science of Happiness and Focus
Description
In this episode, Natasha and Emily sit down with Nikki Bostwick, founder of The Fullest, to uncover the science and tradition behind saffron — one of the world’s most luxurious and misunderstood spices. Nikki shares how her personal wellness journey led her to start a saffron-based brand and why this ancient ingredient is now being studied for its effects on mood, anxiety, ADHD, and post-weaning depression.
The conversation explores how saffron functions similarly to SSRIs but without many of the side effects, why quality sourcing is critical given how commonly it’s counterfeited, and the best ways to safely introduce it into both adult and children’s routines
Episode Show Notes:
2:00 – How Nikki got into the saffron business and the origins of The Fullest
5:00 – Why saffron is one of the most counterfeited items in the world
6:00 – What makes saffron so expensive and why quality matters
7:00 – Saffron as a natural alternative to Prozac, including key research studies
8:00 – How saffron works similarly to SSRIs — but often in a shorter timeframe
10:00 – The benefits of saffron for ADHD and focus support
13:00 – Safe dosage guidelines for kids and adults
17:00 – The connection between saffron and post-weaning or postpartum depression
20:00 – What real saffron tastes like and how to incorporate it into daily routines
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