Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese
Update: 2025-10-13
Description
Could a radio company that snubbed digital advertising for two decades wind up with the industry's winning strategy? This episode features an interview with Saga Communications CEO Chris Forgy, who forsees a steep decline in radio advertising and an aggressive digital sales effort aimed at reviving it. Stay in the loop with all things Borrell when you join our Research
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Alert Lists.
As always, thank you for listening. If you like the episode, leave us a
review!
Want to join the conversation? Share your comments at
borrellassociates.com/podcast.
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