Sales in a Digital Age: Sell More by Understanding Digital Marketing
Update: 2020-08-25
Description
The buzz: Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the Internet.” (www.c-tel.eu)
Welcome to digital marketing, where businesses leverage digital channels including search engines, social media, email, and their websites to connect with current and prospective customers.
Some sales professionals think they don’t need this because they’re not the ones researching keywords, executing campaigns, and optimizing results. Think again. Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels, both free and paid.
We’ll ask Kirsten Boileau at SAP, Perry van Beek at Social.One, and Bernie Borges at Vengreso for their insights on Sales in a Digital Age: Sell More by Understanding Digital Marketing.
Welcome to digital marketing, where businesses leverage digital channels including search engines, social media, email, and their websites to connect with current and prospective customers.
Some sales professionals think they don’t need this because they’re not the ones researching keywords, executing campaigns, and optimizing results. Think again. Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels, both free and paid.
We’ll ask Kirsten Boileau at SAP, Perry van Beek at Social.One, and Bernie Borges at Vengreso for their insights on Sales in a Digital Age: Sell More by Understanding Digital Marketing.
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