In today’s episode, I’m delighted to introduce Sam Rathling, one of the world’s experts in social selling strategies. Sam is the Chief Visionary Officer (CVO) at the Pipeline 44 Group and Linked Inbound and is a Best-Selling Author and International Speaker.  
Recently named by Yahoo! Finance as a Top LinkedIn Expert to follow, Sam and her team are on the ambitious mission to generate over £1billion in new sales for their clients. Her book 'Linked Inbound' became an Amazon Best-Seller in just 6 days!  

In today’s episode, Sam talks about: 

• • Her vision to help her customers reach £1 billion revenue by 2025 through LinkedIn and how she helped one client reach £1.2m in revenue. 
  • How to create a great LinkedIn profile 
  • The three things that business leaders should be doing every day on LinkedIn  
  • How you can find great talent using LinkedIn 
  • LinkedIn’s Social Selling Index (SSI), what it is and how to improve it to become a true thought leader 
  • Why LinkedIn has become a vital tool for sales teams  
  • The future of LinkedIn and digital interaction post COVID
  • What a butterfly can teach you about the journey of a scaling business owner and entrepreneur

Listen Out For: 

• • 98% of the people you reach out to will not be ready to buy today. 
  • Once you connect with someone, use LinkedIn and content to build your brand and stay top of mind with those people.  
  • Make sure you have a great profile. Use a professional headshot and the new cover story feature where you can film a 30 second introduction. 
  • Identify your target audience and understand who your ideal client is and what their pain points are. Be Specific.
  • Create amazing content that speaks to your ideal client such as the journey that you are on, what's happening in your organisation, your culture and values and case studies.  
  • Use keywords as your LinkedIn profile acts like a web page. Your LinkedIn profile can drive organic search. 
  • By the time potential buyers speak to you they are 57% of the way through the buying process. 
  • CEOs and business leaders have so much expertise and value to give to their customers and potential customers. It’s imperative that leaders of businesses get onto LinkedIn and lead from the front. The CEO or the leader that decides to take the leap and build their personal brand and audience will win every time. 
  • Embedding social selling throughout the organisation is vitally important. If every employee was empowered to build their personal brand it would amplify a business 100,000-fold.
  • To become viral and visible, challenge the norm and create content that polarises opinion.
  • LinkedIn creates a sales pipeline and develops your talent pipeline. 
  • The Social Selling Index score (SSI) is a metric out of 100 points. If you want to be positioned as a thought leader or an expert in your field, then this score is critical.  
  • Salespeople have had to up their game in terms of learning how to sell in a new and different way. Tools such as LinkedIn are important for sales because they can't knock on doors anymore. They can't do the lunches. They can't network.
  • Post pandemic, it's the brands and companies that choose to leverage LinkedIn that are going to be the ones that win, and they're going to be the ones that take market share. They are going be the ones that get ahead of their competition. 

About the Host

Director and Founder of Simple Scaling, Brendan brings 25 years’ experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. 

https://simplescaling.com/meet-the-team