Sam Wolf, Executive Vice President of Corporate & Public Affairs, Burson
Description
“The speed at which information is traveling has changed. That also means the speed at which myths and disinformation is traveling, and how it’s shared and amplified especially with AI and search engines, is really a whole new factor for consideration.”
In this episode, WomenHeard host Julie Hochheiser Ilkovich interviews public relations powerhouse Sam Wolf. Her “strategic sparkle” has woven her career threads through small, midsized and global agencies, showcasing storytelling expertise across media, tech, and governmental sectors. Sam walks through the tenets of crisis communications: factors that go into an assessment, the importance of trust, and how silence is increasingly not an acceptable response.
Listen to this episode for how Sam brings vulnerability to her leadership. She shares a story with our audience about a job that didn’t work out early on and how to lean on both your gut feelings and mentors. Plus, how the “flexibility stigma” is related to what she thinks is the biggest challenge facing women in the workforce today.
United States
