CHIC, BUT MAKE IT NICE

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It’s a cliché because it’s true: in the fashion world, you’ve got your show ponies and you’ve got your workhorses. We mean it as a compliment when we say that Samira Nasr truly earned her place at the helm of the 156-year-old institution, Harper’s Bazaar. Don’t get us wrong; Samira is seriously glamorous—she’s the kind of woman who phrases like “effortless chic” were invented to describe. But she did not cruise to her current perch on connections and camera-readiness alone. Rather, she worked her way up, attending J-school at NYU, then making her way through the fashion closets of Vogue, Mirabella, Vanity Fair, InStyle, and Elle—where we met in the trenches, and got to see firsthand how she mixes old-school, roll-up-your-sleeves work ethic and her own fresh vision. 

When Samira got the big job at Bazaar in 2020, she became the title’s first-ever Black editor-in-chief. The Bazaar she has rebuilt is as close as a mainstream fashion magazine gets to a glossy art mag, but it is far from chilly. As she has long put it, “I just want to bring more people with me to the party.” Which, when you think about it, is a brilliant mantra for a rapidly shifting era in media and culture. How to keep a legacy fashion magazine going circa 2025? Drop the velvet rope.

The timing for this mantra could not have been better. After her first year in the role, Bazaar took home its first-ever National Magazine Award for General Excellence. 

In our interview, Samira talked about remaking one of fashion’s most legendary magazines — plus, jeans, budgets, and even the odd parenting tip. We had fun, and we hope you

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This episode is made possible by our friends at Mountain Gazette, Commercial Type, and Freeport Press.

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