Sanofi's Becky Germino on communicating value, AI and the role of HEOR in supporting access & pricing leaders
Update: 2024-06-20
Description
In this episode we look at market access through a different lens. We're joined by Becky Germino who has extensive experience in HEOR across a broad range of pharma organisations.
Becky joined Sanofi this year as HEVA, Neurology and Immunology Team Leader and explains the key priorities for HEOR teams and their role in working closely with market access to help them define and communicate patient value.
The discussion also explores the role of AI for HEOR and market access teams and what's on the horizon that leaders should prepare for.
The opinions shared in this episode are Becky's own views.
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