Sharing your market access story and demonstrating value with Biogen’s Adrian Harrington
Update: 2024-03-21
Description
Adrian Harrington, Senior Director Value and Access at Biogen, joins the podcast to discuss market access excellence – what it means to him, and the critical role visual communication is playing for market access leaders.
Adrian also shares his views on what’s next for the market access function, detailing why leaders must embrace opportunities to demonstrate the value of market access and tell the story of their team’s success.
Strong communication strategies are clearly important to Adrian and it’s a theme that sits at the heart of this episode.
The opinions shared in this episode are Adrian's own views and not representative of the company he is working for.
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