Santosh Sharan is the founder of ZeerAI, who helped scale companies like Apollo, ZoomInfo, and RB2B. ZeerAI is building AI agents that act like your best sales rep, engaging with buyers, answering questions, and moving deals forward without needing a human.

In this episode, Santosh explains why most sales and marketing channels are failing, how LinkedIn became his #1 source of demand, and how AI agents will transform how we buy and sell software.

He also walks through the exact playbook he used to go from 5K to 44K followers, run 200+ meetings, and build product-market fit, before shipping a product.

Topics we cover in this episode:

- The system behind 200+ meetings booked through content

- Why most B2B GTM motions are broken (and how to rebuild them)

- How Santosh grew from 5K to 44K LinkedIn followers in one year

- What “buyer agents” are and why they’re the next GTM role

- How he used content to test pricing, positioning, and demand

- What it takes to get 50+ qualified calls from a single post

- Why repeatable conversations are better than repeatable automations

- The future of pricing, value-based offers, and go-to-market ops

Don't forget to subscribe to the podcast for more insights from industry leaders reshaping B2B SaaS and marketing!

Connect with Santosh:

- LinkedIn: https://www.linkedin.com/in/ssharan/

- ZeerAI: https://zeer.ai/

Connect with me:

- LinkedIn: https://www.linkedin.com/in/finnthormeier/

- Website: https://www.project33.io/

- Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

Chapters

00:00 Santosh’s Background: From ZoomInfo, Apollo to ZeerAI

02:15 Why Most GTM Motions Don’t Work Anymore

05:00 What Happens When Everyone Copies the Same Tactics

07:45 The LinkedIn Strategy That Replaced Outbound

10:10 The System Behind 200+ Meetings Booked Through Content

13:30 From 5K to 44K Followers in 12 Months

15:50 How Content Became the Primary Validation Engine

18:40 What to Post (And Why It’s Not About You)

21:15 The Real Power of CTA Posts (And What Kills Them)

24:10 Why repeatable conversations are better than repeatable automations

27:30 How to Get Buyers to Come to You, without a Demo Funnel

29:50 Why Buyer Agents Will Replace SDRs (And What That Means)

32:00 The Death of Seat-Based Pricing

34:45 How to Build a Category Without Spending $500K

36:30 Building a Community Before Product

39:00 The Office Hours Strategy That Drives Pipeline

41:45 Advice for Founders Starting From Zero

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