Sara Cox is a broadcaster and author. You might have grown up with her on Radio 1’s iconic Breakfast Show. You might remember her being one of the first so-called ‘ladettes’ (and if you do, we talk about how much she hates this word in the episode). You might have read one of her bestselling books - she wrote a memoir in 2019, followed by two novels, the most recent of which, Way Back, was published in March.

She’s now the host of the most listened to radio show in Europe: BBC Radio 2’s tea time, as well as being on our screens at the helm of the hugely successful TV books show, Between the Covers. But her upbringing was far removed from media luvviedom: she comes from a Lancashire farming family and spent her childhood shuttling between her divorced parents - her father’s farm and her mother’s pub. We talk about how these early experiences affected her and what she learned from her parents’ break-up. We also discuss her failure to farm, her failure to believe she’s ACTUALLY an author and an early career failure  to control Sacha Baron Cohen when he was a live guest on Radio 1 (and the media’s misogynistic treatment of Cox in the aftermath).

As always, I’m desperate to hear about your failures. Every week, my guest and I choose a selection to read out and answer on our special subscription offering, Failing with Friends. We’ll endeavour to give you advice, wisdom, some laughs and much, much more. 

Have something to share of your own? I'd love to hear from you! Click here to get in touch: howtofailpod.com 

Production & Post Production Manager: Lily Hambly  

Studio and Mix Engineer: Gulliver Tickell and Josh Gibbs

Producer: Hannah Talbot

Executive Producer: Carly Maile

Head of Marketing: Kieran Lancini

How to Fail is an Elizabeth Day and Sony Music Entertainment Production.  

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