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Links and Resources:

• Sarah's company and Social Media Links:
  • http://saraharcher.co.uk
  • http://www.lemon-squeeze.co.uk
  • LinkedIn
  • Facebook
  • Twitter Lemon Squeeze
  • Twitter Sarah Archer
• Sarah can be contacted through:
  • Social Media
  • Her website (request and registration forms)
  • Email: sarah@lemon-squeeze.co.uk
• Listen to her podcast around public speaking: The Speaking Club Podcast - a weekly speaking, humour, pitching and mindset podcast.
  • I especially would like to recommend podcast episode 019, Humour 101 for Public Speaking: on how to integrate humour in your speeches.
• Dollar Shave Club. Dollar Shave Club was founded by Michael Dubin 5 years ago, in business in online razors. They got so succesful, because of the humor and storytelling in the video's used for their branding. The engaging and entertaining content over the next 4 years resulted in Unilever buying the company for 1 Billion dollars!
• Squatty Potty used video with storytelling humor. Resulted in 400% in retail sales and 600% in online sales.
• Russell Brunson's epiphany bridge: https://www.youtube.com/watch?v=tKML2GyjuRQ
• Neuro Linguistic Programming
• Sarah recommends these books to aspiring entrepreneurs that she currently reads:
  • Will it Fly by Pat Flynn. Sarah and I share the same podcast mentor: Pat Flynn. Sarah will launch an online course this year, and she wants to get it right! It should meet the needs of her clients! This Pat Flynn book is great for anyone who wants to make a business idea come to life!
  • The Amours of Lillie Langtry, play written by Joan Greening and produced by Lemon Squeeze Productions, this summer 2018 in Edinbrugh, The Fringe. Sarah plays Lillie Langtry, who she describes as the Victorian version of Kim Kardashian, Oprah Winfrey and Madonna, all in one.
  • The Days I knew, by Lillie Langtry - Her memoirs
  • Never split the difference, by Chris Voss. Chris, a former FBI hostage negotiator, talks all about negotiations and influence.

The interview:

Sarah is the founder of Lemon Squeeze Productions, in the UK, and all-round in her speaking business: comedian, actress, play writer, copy writer, author, keynote speaker, speaking coach and employee engagement specialist. She helps leaders and professionals on their quest to becoming high impact communicators, especially during change and transformation, combining her business and coaching background with her comedy experience.

Sarah is a qualified Neuro-linguistic programming (NLP) practitioner, integrating a specific communication approach with personal development and psychotherapy.

She hosts the podcast: The Speaking Club Podcast, in which she brings hacks, tips and inspiring interviews and stories on public speaking. I recommend it as a great source, and it is very entertaining.

Sarah has been performing stand up comedy since 2003 all over the UK and in 2015 she took her first play 'Dearly Beloved' on tour. In 2016, her performance and business background led to writing her first book Cracking Speech Mate! - 'How to use humour to make you an amazing speaker'. Followed by her book Straight to the Top - 'How to create and deliver a killer elevator pitch'.

This year, 2018, she plans to come out with an online course.

She loves being in front of a large audience and being in control of their attention. She's actually more comfortable in front of a large crowd than doing networking. But whatever the audience size and difference in energy, she treats her speeches like a conversation.

She has always been interested in entertaining people, since a little child. There was a reward for her in making people smile. People give you their attention. Even in job interviews she tried to be cheeky. Not overstepping the line, knowing how far to go. Using humour, as well as self deprecation! Making fun of yourself. Nelson Mandela was a master at that, she says, and made people feel at ease.

She wanted to go to drama school, but didn't get in at the time. She then took a job in the corporate world in IT, starting off in the UK and then Germany.

In Germany, she started to see the power of speaking, when she got elected at the age of 22 as a Works Council chair. Could she do the job at her age? She was asked to give a speech at the annual company event in front of the whole company. One of the things that worked was humour and stories. It was a powerful tool. Her speech removed any doubt whether she was fit for the job or not.
When she moved back to UK, she switched to HR and Consulting in the corporate world. But she also started stand up comedy and