What does it really take to turn passion into a profitable business?

In this episode of Womenpreneur Asia, I speak with Sarah Mei Chiang, founder of Red Line LImited, a Hong Kong-based brand strategy and storytelling agency that helps businesses craft meaningful, emotion-driven brand experiences. She is also the founder of Women Beyond Nine to Five and a podcaster with her podcast, Hokma Women.

Sarah Mei together with Krista pull back the curtain on what it truly takes to build a business—from understanding your niche to identifying how you wish to put a creative spin on what you have to offer.

Newbie entrepreneurs over-emphasize their passions to the extent that they forget they're running a business!

Whether you're planning to leave your 9-to-5, just getting started, or refining your current business, this episode is packed with strategic tips and real-world insights that can help you move forward with clarity and confidence.

In this episode, you’ll learn:

• Why passion alone isn't enough to build a business
• How to validate your business idea through conversations, not assumptions
• How to find your niche in a crowded market
• Tips for 9-to-5 professionals thinking of transitioning into entrepreneurship

Sarah also shares a powerful exercise for anyone who’s just left their job—or thinking about it—to get clarity on their next step.

Tune in now and discover how to turn your passion into a purposeful, creative and thriving business.

This episode is sponsored by Redbox Studio.

Interested in starting your podcast? Check out Krista's brand-new ebook all about helping you do so here.

Get the full show notes at Womenpreneur Asia.