Discover49ers: Inside the OvalSarina Soriano, Aaron Sarmiento on Global Marketing and Latino Heritage Month (Part 1)
Sarina Soriano, Aaron Sarmiento on Global Marketing and Latino Heritage Month (Part 1)

Sarina Soriano, Aaron Sarmiento on Global Marketing and Latino Heritage Month (Part 1)

Update: 2025-10-20
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Part 2 of 2 - In this episode of “Inside the Oval,” Sarina Soriano and Aaron Sarmiento shared the inspiration behind the 49ers Latino Heritage Month campaign, offered a look inside the team’s global marketing efforts, and reflected on how culture connects fans around the world.

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Sarina Soriano, Aaron Sarmiento on Global Marketing and Latino Heritage Month (Part 1)

Sarina Soriano, Aaron Sarmiento on Global Marketing and Latino Heritage Month (Part 1)

San Francisco 49ers