In this episode of Commercial Space Transformers SpaceNews Senior Staff Writer Jason Rainbow speaks with Don Claussen, CEO, ST Engineering iDirect.Key topics of the conversation include virtualization, automation, and the push for standardization in satellite networks, which aim to enable greater flexibility, scalability, and interoperability. Claussen highlights how emerging market disruptors like Starlink have accelerated innovation and adaptability in the industry, shifting from static, long lifecycle deployments to more iterative and dynamic solutions.Challenges such as operating across multiple orbits and integrating with vertically integrated solutions are discussed, with a focus on reducing operational complexity and leveraging AI for tasks like resource optimization. Claussen underscores the importance of collaboration within the industry and with telcos to establish unified standards for seamless connectivity, citing direct-to-device technologies as a potential catalyst for integration. He also stresses the need for a mindset shift, inspired by the rapid advancements in terrestrial wireless communications, to meet growing consumer expectations for continuous connectivity.