As COP26 comes to a close we're all thinking about our next steps and how we can take learnings from the past two weeks into the future to slow the rising global temperatures and stick to the target of 1.5C.

The industrial meat industry is the single biggest cause of deforestation globally. As of 2021, due to land clearing forest fires, the Amazon rainforest now emits more carbon emissions than it is able to absorb. One cow can release enough gas to produce an astounding 200 kilograms of methane every year, which means that emissions from cows and fertilizer use emit as much greenhouse gas as the world's entire fleet of cars, trucks, and aeroplanes.

But the good news is - this is definitely a problem the advertising industry can help address as we think about reshaping demand and changing culture. This week, Amy and Dino are joined by Emma Cookson to chew over the impact of meat-based diets on the climate crisis and how going meatless could help save the planet.

Emma is a straight-talking brilliant brand strategist who rose through the ranks of Adland from global head of strategic planning to CEO, and then chairman of BBH New York. Emma is hands down one of the most influential people in advertising and today, she's a partner at the Brandtech group, You & Mr Jones investing in and collaborating with the most innovative companies in our industry. So if anyone can figure out the answer to this brief - it's Emma.

Do you think you could take on a meat-free diet for the sake of the planet?

Let us know!

Amy Williams

Dino Myers-Lamptey

Emma Cookson

The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com

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