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If you’re scaling fast but still stuck in every decision, system, and Slack thread, this episode is for you.

I sat down with Flynn Zaiger, CEO of Online Optimism, a 13-year digital creative agency recently named one of Inc.’s Best Places to Work. Flynn started his agency six months out of college with no outside funding — and now leads a nationally distributed team that runs with clarity, ownership, and initiative.

We talk about the systems and culture shifts that made that possible — including how Flynn built layers of leadership, used internal AI tools without losing humanity, and developed onboarding systems that reduce churn and increase trust. This is a real-world, founder-level conversation about scaling agency leadership without becoming the bottleneck, losing your people, or burning out.

Whether you’re wrestling with client handoffs, team autonomy, or sustainable agency growth, Flynn’s insights will help you move from controlling everything to empowering excellence.

📚 Books Mentioned
The Power Broker by Robert Caro

Want to connect with Flynn? You can find him on LinkedIn at Flynn Zaiger, or reach out to his team at Online Optimism. And yes — they really did take away his social media passwords. You’ll hear why.

Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence.

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