Scaling Fast: Lauren Arnold's Story from PR Employee to Powerhouse Entrepreneur
Description
In this episode of She’s Interesting, host Rashel Hariri sits down with Lauren Arnold, Co-Founder of Category Communications, to explore how she’s reshaping Canada’s tech PR landscape with rapid growth, bold strategies, and a mission to elevate the profiles of top founders.
Lauren shares the behind-the-scenes story of building her agency, scaling a team of 8 in just 8 months, and landing top-tier media coverage in outlets like Forbes and The Globe & Mail. She also offers practical advice for:
- How to find the right co-founder (survey included in show notes!)
- Balancing hiring with the hustle of business development
- Strategies for landing major clients and securing press
- Lessons learned as a first-time founder
- Tips for entrepreneurs looking to break into PR and build their brand
Make sure to check out the Co-Founder Survey Lauren mentioned during the episode—link below!
Special Thanks
A big thank you to Elevate Festival and CreatorClub for providing the studio space to record this episode.
🎧 Tune in now to hear Lauren’s journey and pick up insights you can apply to your own growth story!
Links & Resources Mentioned in This Episode:
- Co-Founder Survey Link: https://rashelhariri.com/founder-survey
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- Website: shesinteresting.com
- LinkedIn: She’s Interesting Podcast
Music Credits:
Intro music: Lifeline by Kaleido
United States
