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Scaling New Heights – Germany’s Start-Up Comeback

Scaling New Heights – Germany’s Start-Up Comeback

Update: 2025-10-191
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Germany’s start-up ecosystem is buzzing again, with more than 1,500 new companies founded in the first half of 2025 alone. What makes the country attractive for entrepreneurs, and what hurdles remain?

Germany’s start-up sector is regaining momentum – thanks to a dynamic ecosystem shaped by entrepreneurial spirit, government support and strong industry clusters, ranging from Berlin’s vibrant tech scene to regional hubs throughout the country. Initiatives such as the de:hub network are connecting founders with established players, while new legislation aims to make investment easier and reduce bureaucracy. International entrepreneurs are increasingly drawn to Germany’s mix of cutting-edge research, skilled talent and access to Europe’s largest consumer market.


Our guests:
Philipp Kövener is Director of Trend & Innovation Scouting at Germany Trade & Invest. Together with his team, he supports start-ups entering the German market and helps those from Germany grow internationally.


Johannes Büker is co-founder of Hydronauten, a Rostock-based start-up that developed pioneering pump technology to save energy and stabilize power grids.


Anna Bojić is co-founder and CEO of Miss Moneypenny Technologies, a Berlin-based company transforming digital wallets into powerful customer engagement tools.

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Scaling New Heights – Germany’s Start-Up Comeback

Scaling New Heights – Germany’s Start-Up Comeback

Germany Trade & Invest - GTAI