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Unlock the secrets to scaling your small business with expert Dawn Parks from NKU, who joins us on Side Hustle City to share her wealth of knowledge. From the critical shift of managing your business as a professional to the intricacies of financial comprehension, Dawn provides a treasure trove of actionable insights. Prepare to transform the way you tackle accounting, strategic planning, and the crucial transition from working in your business to working on it. Our conversation is a lifeline for those operating on tight margins, guiding you through the hurdles and paving the way for seizing opportunities like loans, sales, or expansion.

Step into the collaborative world of the Biz Access Hub at NKU, where Dawn unveils the support network revolutionizing the growth of small and medium-sized enterprises. Discover how the Business Alliance of Northern Kentucky (BANK) cultivates synergy without overshadowing existing service providers, and learn about the bank of community vendors and the lifetime membership model. It's a peek behind the curtain at how a cohesive ecosystem of coaching, consulting, and resources can empower your business's ascent, with Dawn leading the charge.

As we traverse the entrepreneurial landscape of Northern Kentucky, we spotlight stories of innovation and share wisdom from personal experiences. Dawn and I dissect the transformative power of community support, from turning a food product idea FDA-ready to leveraging blockchain in agriculture. Understand the three pillars crucial for scaling—product, sales and marketing, and administration—and hear how even a gym owner can expand into new markets with the right approach. Get ready to absorb the strategies that will elevate your small business to new heights, as we guide you through the maze of growth and success.

As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality.  With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.

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