Scaling with Soul Part 2: Building a Purpose-Driven Brand That Wins with Genevieve Brousseau Provencher
Update: 2025-05-14
Description
Welcome to the $100M Blueprint, your go-to podcast for real-world business lessons and entrepreneurial insights. Hosted by Goodfood founders Jonathan Ferrari and Neil Cuggy, it offers behind-the-scenes stories of scaling their company to $150M and beyond. Each episode features candid conversations with top entrepreneurs who’ve built $100M+ companies, delivering honest advice, leadership strategies, and hard-learned lessons for ambitious business owners.
In Part 2 of this $100M Blueprint episode, hosts Jonathan Ferrari and Neil Cuggy continue their deep-dive conversation with Genevieve Brousseau Provencher, CEO of Dose Juice. Genevieve opens up about the realities of scaling a brand while raising a family, offering honest, tactical advice for entrepreneurs aiming to grow with intention. From perfecting distribution channels to mastering velocity metrics and building a flexible team culture, she shares how sustainable success stems from focus, discipline, and adaptability. This episode is a must-listen for founders navigating growth, parenthood, and the pursuit of $100M—all with a touch of quantum physics inspiration.
What you will learn:
- How to master distribution channels by perfecting one before expanding to others
- The critical importance of velocity metrics in retail success and sustainable growth
- Why gross margins and understanding key business levers drive sustainable scaling
- How to transition company culture to support work-life harmony
- The "Year View" approach to balancing entrepreneurship and family life effectively
- Why diversifying your team leads to better productivity and culture
- How to maximize productivity by focusing on high-impact activities
- The importance of understanding and tracking specific KPIs
- Why a relentless focus on core metrics matters more than chasing rapid expansion
Genevieve Brousseau Provencher is the co-founder and CEO of Dose Juice, a leading Canadian cold-pressed juice and wellness shot brand that has successfully expanded into the US market. With a background in finance, she transformed a small Montreal operation into a thriving beverage manufacturing company with 51 employees across two production facilities. Under her leadership, Dose has evolved from a direct-to-consumer juice company into a profitable omnichannel brand, mainly known for their high-quality wellness shots featuring premium organic ingredients sourced directly from global suppliers.
$100M Blueprint with Jonathan Ferrari & Neil Cuggy is handcrafted by our friends over at: fame.so
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
