Scent Marketing with Marisa Sanfilippo
Description
In her article "The Smells That Make Shoppers Spend More" Marisa discusses how smell has a strong link to emotion and, therefore, spending. How scent marketing and scent branding are complex strategies involving science and art, intended to enhance customer loyalty and spending. And how using ambient scents to make your business smell good can have other applications, such as decreasing stress and anxiety. In this episode we're connect the topic to food service to hopefully help you make more cents with your scents, if that makes sense...
For more foodservice news, resources, products and business insights visit us online at www.dennisexpress.com. For the original article from Marissa Sanfilippo click here: businessnewsdaily.com/3469-smells-shoppers-spend-more.html
United States
