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Science of scents: How Singapore’s Scent Journer is tapping tech and data to stand out in niche fragrance market
Science of scents: How Singapore’s Scent Journer is tapping tech and data to stand out in niche fragrance market
Update: 2023-01-18
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An emphasis on tech and data is crucial for indie fragrance brands to become trendsetters in the increasingly saturated niche market, claims a Singapore start-up that is tapping AI and social media research.
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