Scott Stratten, unmarketing, and how A.I. is not optional for retail

Update: 2017-08-23

Description

In this week's episode - recorded at the excellent Unbounce CTAConf in Vancouver - Travis and Stewart interview Scott Stratten, the man behind "unmarketing." Scott reveals some of his greatest engagement tips and tells us how A.I. will affect the marketer's life.

Speaking of A.I., in the news this week, we debate whether artificial intelligence is no longer an option for retail as proposed in an article by Japjit Julsi of eBay. We also take a look at the Gartner Hype Cycle for emerging technologies and some cool VR startups that are changing how we buy things online. Oh, and Travis makes up more words that don't exist in any language.

Comments

In Channel

Nirmal Mehta, emerging tech, and VR vacations for everyone

2017-12-1832:56

Mike Wikan, the singularity, and the first blockchain smartphone

2017-12-1532:58

Peggy Anne Salz, mobile futures, and the crazy world of cryptocurrencies

2017-11-2929:23

Steve Rayson, hacking Alexa, and how A.I. writes better headlines than you

2017-11-2236:24

Robert Rose, epic content, and Facebook's myriad of money making methods

2017-11-0834:15

Erich Joachimsthaler, Amazon Slay, and how computer vision changes everything

2017-11-0136:11

Shaul Olmert, Samsung's new toys, and how to grow a community of over 80 million

2017-10-2530:34

Amit Walia, A.I. smarts, and Snapchat becomes useful again.

2017-10-1830:56

Valentin Preobrazhenskiy, ICO fever, and how A.I. took over martech

2017-10-0931:57

Sean Ellis, hacking growth, and why Amazon's goggles might suck

2017-09-2727:57

James Peng, blockchain marketing, and swiping left on ad fraud

2017-09-2028:34

Jason Miller, combating online ad fraud, and rock star marketing tactics

2017-09-1331:47

Stan Bokov, social finance, and the wedding of Alexa and Cortana

2017-09-0627:17

Wil Reynolds, VR chicken, and our most R-rated episode ever

2017-08-3031:19

Scott Stratten, unmarketing, and how A.I. is not optional for retail

2017-08-2332:05

Mari Smith, Facebook secrets, and Walmart's creepy AI

2017-08-1532:21

Rand Fishkin, super-haves, and the state of SEO

2017-08-1029:30

Oli Gardner, computer vision, and 102 million reasons A.I. will change everything

2017-08-0137:28

Cathy Hackl, ad fraud, and what works in VR and AR

2017-07-2531:29

Gary Nix, social video, and the state of machine learning

2017-07-1830:36

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Scott Stratten, unmarketing, and how A.I. is not optional for retail

#box-pro-ellipsis-176596600275267{-webkit-line-clamp:2;}Scott Stratten, unmarketing, and how A.I. is not optional for retail

Scott Stratten, unmarketing, and how A.I. is not optional for retail

Scott Stratten, unmarketing, and how A.I. is not optional for retail