Scroll-Stopping Design: Strategic Branding to Captivate Your Audience with Kim Russo
Description
Ever wondered how top brands create designs that make you stop and say 'Wow'?
Kim Russo, CEO of On Brand Designs shares expert tips and tricks for creating a memorable brand identity that stands out, sets your business apart and captivates your audience. Kim gives us a lowdown on creating impactful designs and the rising trend of simplification in branding. Listen as they discuss why being hands-on in the design process matters, how to balance creative dreams with business goals, and explore fun topics like font choices, color psychology, and making your designs stand out.
Kim shares some great advice for those who are starting out and thinking about a DIY approach before going pro, as well as tips on personal branding and intuitive design. You'll hear all about her love for rebranding, the importance of marrying your personal brand with your business brand, and how her experience in the corporate world inspired her to venture out for more creative freedom. Tune in and let’s dive into the world of branding and design with industry expert - Kim Russo.
Key Takeaways in the Episode:
- How understanding a company's mission, values and unique selling proposition influences the branding process.
- What questions people should ask themselves when they're thinking about rebranding.
- Master the essential steps for conducting a successful brand audit that elevates your business.
- Craft a brand identity that captivates your audience, setting you apart in a crowded market.
- Uncover the Secrets to Creating a Memorable Brand Identity that Resonates with Your Audience.
- Harness the Power of Color Psychology to Elevate Your Brand's Influence and Attract Your Ideal Audience.
- What trends are emerging in branding and design, and how can businesses stay ahead of the curve to maintain a strong brand presence.
- How Design Beyond the Trends and Unique and Ownable Brand Assets are Key for Effective Differentiation
“When you look at the mission, the goals, and the target audience, you pull out keywords. You also want to make sure that the colors reflect the words that you're trying to articulate through design. Having that foundation and understanding of where you want to go… Making sure that you like it, but also that your audience is going to be attracted to it.” - Kim Russo
About our Guest:
Kim Russo is the visionary Founder, CEO, and Lead Designer behind On Brand Designs, a premier design studio in Charleston, SC. She empowers clients through exceptional intuitive visual experiences by bringing their visions to life and leads a dedicated team. Kim created ‘The Profitable Brand Designer’ course to help creatives transition from freelancers to entrepreneurs, building profitable design businesses.
Starting her career at top packaging design agencies in NYC, Kim earned her degree from the Fashion Institute of Technology. In 2018, after a successful corporate career, she launched On Brand Designs, moving to Charleston in 2020 to focus on business growth.
Kim specializes in brand strategy, brand identity, website design, print graphics, and packaging design. She is passionate about creating scroll-stopping designs for female entrepreneurs. When not working, Kim enjoys crafting, painting pet portraits, and relaxing at the beach or pool with friends and family.
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