Season 1: Episode 3 - How AI Is Reshaping Digital Marketing (And Why Humans Still Matter)
Description
In this episode, we dive into how AI is transforming the world of digital marketing - from smarter audience targeting and automated writing tools to real-time campaign optimisation and 24/7 support.
But with all this automation, where do humans fit in? We explore why human creativity, strategy, and emotional intelligence are still essential for meaningful brand communication.
Whether you’re already using AI or just curious about where it fits in your work, this episode offers a clear, practical look at how to balance machine efficiency with the human touch.
Blog reference: https://www.chestermarketingsolutions.co.uk/post/how-ai-is-changing-the-future-of-digital-marketing
The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.
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