For many dogs, grooming is more than uncomfortable — it’s downright terrifying. In this episode of The Dog Expert Podcast, we’re joined by author and ethical groomer Sue Williamson to explore why so many dogs dread the groomer… and what we can do about it.

Sue shares powerful insights into the emotional triggers dogs face during grooming, the harm of outdated industry practices, and how her welfare-led approach helps dogs not just cope, but feel safe.

Whether your dog panics at the sight of a brush or you’re looking for a groomer who puts emotional wellbeing first, this episode is packed with practical guidance, compassion, and hope.

What we cover:

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  Why grooming is emotionally challenging for so many dogs

  
  


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  The silent stressors of traditional grooming environments

  
  


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  How cooperative, consent-based care can change everything

  
  


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  Tips to reduce grooming anxiety at home and in the salon

  
  


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  What to look for in a trauma-informed groomer