Co-founded by music executives and branding experts Matt Ferrigno and Diana Dotel, MTW’s deep experience allows them to spot trends and create cultural moments for brands and artists. Most recently, MTW spearheaded a major partnership between Camila Cabello and Bacardí - marking the biggest global talent deal to date for the brand. This month, Camila was announced as the new face of the rum empire, in tandem with the launch of her global TV commercial for the brand. MTW also worked closely with Nicki Minaj to create her own press-on nail brand - Pink Friday Nails - after her legendary first studio album. Launched in March, the nail line was inspired by the iconic rapper’s well-known, colorful nail designs and allows fans to customize the length, shape and design of the products. And as part of Minaj’s upcoming headline tour, there will also be a “Pink Friday Nails” press-on station, where attendees can get their nails glammed like her before each show.