Season 2 - Ep 3. Wagyu Changed My Life: Bruce’s Journey from Farm to Forum
Update: 2025-10-03
Description
Bruce Cheung founded Pardoo Wagyu in Western Australia's harsh Pilbara and Kimberley regions, driven by a desire to contribute to Singapore's food security. His journey led him to the remote Pardoo Station, where the discovery of the underlying Canning Basin aquifer convinced him the challenging, yet scalable, land was viable.
The operation now spans over 800,000 hectares across five stations, focusing on producing premium Wagyu. Pardoo Wagyu markets its product in over a dozen global markets, including the demanding European Union, making it a significant contributor to Australia's premium beef export industry.
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