This episode is about Demystifying Marketing Innovation and Creating a Culture of Change, by Priscila Stanton, Senior Marketing Executive She spearheaded innovation at some of the largest organizations in the industry.

Priscila Stanton is a Senior Marketing Executive with 20+ years of experience as a marketing and innovation leader, leveraging consumer insights to develop and build impactful marketing campaigns. She has built innovation at small and large companies across a wide range of consumer groups, including Hispanics, moms, and kids. She is the founder of Fifth P Consulting, a marketing consulting firm where she advises companies on brand strategy, innovation and communications.

In this episode, we discuss why companies shy away from marketing innovation. Most organizations believe innovation is expensive! Innovation takes too long to develop! These are the statements heard across many companies and come from all parts of the organization, including many CEOs, Founders, and GMs. She debunks the myth that you need a big budget and a lot of time to come up with great innovative ideas!

Hear more about how you can integrate marketing solutions and innovative ideas on a budget.