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About The Consultant's Way Podcast

The Consultant's Way podcast is your go-to resource for navigating the complexities of the consulting and professional services world. We bring you insightful conversations with industry thought leaders and executives from top Professional Services organizations, sharing their expertise on how to:

 • Build high-performing consulting and professional services teams 

• Differentiate your offerings and increase organizational growth 

• Deliver exceptional client value and drive impactful outcomes

Brought to you by: 

• McMann & Ransford: A strategy consulting firm with over 30 years of experience helping leading B2B organizations escape commoditization and achieve sustainable growth. Learn more: https://mcmannransford.com/ 

• The Consultant's Way: Your one-stop shop for training and enabling consultants and professional services teams to deliver exceptional client value. Learn more: https://www.consultantsway.com/ 

Connect with us: 

• LinkedIn: 

○ Dean McMann - https://www.linkedin.com/in/deanmcmann/

○ Anthony Paluska - https://www.linkedin.com/in/anthony-paluska-5081804b

• Email: podcast@consultantsway.com 

Interested in being a guest? 

We're always looking for insightful guests to share their expertise. Reach out to us via email or LinkedIn if you'd like to be considered for a future episode.

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In this episode of The Consultant’s Way Podcast, hosts Anthony Paluska and Dean McMann talk with Catherine Sloan, a seasoned professional services leader with more than twenty-five years of experience across startups, large enterprises, and everything in between. Catherine brings an honest and insightful look at what it takes to thrive in organizations of very different sizes and why curiosity, adaptability, and courage matter more than ever in today’s consulting world.

She paints a vivid picture of life inside a scrappy startup, where speed, improvisation, and napkin architecture rule the day. Then she contrasts that with large enterprises, where success depends on navigating process, hierarchy, and institutional memory. Her reflections reveal how the same skills that help consultants survive the chaos of small companies, such as flexibility, grit, and comfort with ambiguity, are the very traits that drive innovation in large ones.

The discussion explores how professional services functions are evolving as AI, data, and outcome-based delivery reshape expectations. Catherine shares how both large and small firms must balance the need for speed with the need for structure, and why documentation, learning, and clarity are becoming essential for success.

She and the hosts also talk about the universal tension between what customers want and what they actually need. Catherine explains that consultants must be confident enough to challenge clients when their requests steer projects off course because true partnership comes from honest dialogue, not blind agreement. Her perspective on leading within product-driven organizations highlights how professional services teams can demonstrate their value both internally and externally.

Throughout the conversation, Catherine’s advice is practical and encouraging. She urges listeners to stay open, keep learning, and take opportunities even when they feel uncertain. Her Halloween story at the end, where a team finds humor and connection in the middle of a stressful qua