Season 3 Episode 008 - How @whatemwore Launched Good Basics Club With Millions Watching
Description
This week I'm joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club.
What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what it's really like to launch with a big audience, how she built momentum behind the scenes and why simplicity is the future of fashion.
In this episode, we cover:
📦 That buzzy launch night and the reality behind the Shopify pings
📲 How she built a content strategy that actually converts
🧵 Deciding what to launch with (and what she'd change next time)
🧠 Why a slow build worked better than perfection
📈 Balancing a huge following with a small team and big heart
👚 The power of community shoots and real styling inspiration
🎯 What's coming next for The Good Basics Club (spoiler: events, restocks and new pieces)
Whether you're pre-launch, building a capsule collection or just feeling overwhelmed with content… Emma's story is packed with practical advice and grounded honesty.
Links & Mentions
Follow Em and shop the collection!
https://www.instagram.com/goodbasicsclub/
Watch this episode on YouTube 🎥
Listen & Watch
You can listen by clicking through to Apple Podcast here
You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!)
💬Don't forget to rate, review or subscribe as it really helps more fashion founders find the podcast.
Sponsors
✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!
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