This week we get a bit more technical about entrepreneurship with two under-30 founders, John Sherwin and Jai Kim, about how they’ve been able to create one of the fastest growing hydration start-ups via a direct-to-consumer model that is now getting pulled into strong retail partnerships.

John and Jai, came together to solve the problem of dehydration under the pressures of life. Jai was working long hours and pursuing his MBA, while John had been on the start-up grind in Silicon Valley while using his background in biology from Oxford to try various approaches to defeating his daily dehydration. Collectively, the coffee, energy drinks and gallons of plain water weren’t good enough, so they came up with a better way.



Together, their commitment to creating a better science-driven hydration product is delivering a healthier solution across the country.

Kickasspirational Bro Codes:

Hydrant: If you’re interested in better hydration, simpler ingredients and a great-tasting alternative to sugary re-hydration drinks, our friends at Hydrant are offering 20% off for Kickasspirational listeners. There are both caffeine and L-theanine options as well as caffeine free versions depending on preference. Http://drinkhydrant.com and use code: KickAss20

SuperCoffee: Our friends at Kitu Super Coffee are offering 25% off their delicious, all-natural, sugar-free Super Coffees and Super Creamers (I drink the creamers straight they are so good). Lots of great MCT fats and 3-10g of protein. Https://drinksupercoffee.com and use code: Kickasspirational25

NewAge: The Noni by NewAge immunity bundle combines Tahitian Noni Juice and Cell Defense that can help your body dramatically boost immunity. Use this link to get a bottle of each plus free shipping ($120 value) for $40. https://noninewage.com/roth