Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement

Update: 2020-12-08

Description

With disruption comes opportunity, especially for those who can move quickly to innovate and adapt. As the pharmaceutical industry pivots marketing strategies in response to reduced access, a moratorium on in-person conferences and events, and new digital/virtual platforms, how will this impact medical media strategies in 2021 and beyond?

Season Three of AMM Conversation dives deep into format and function, everything from programmatic usage and native growth, to traditional best-sellers and the role of multimedia. Join us as we explore how industry leaders are responding to current circumstances and rewriting the rules for HCP engagement and ROI.

AMM Conversation, official podcast of the Association of Medical Media.

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In Channel

Introducing Season One of the AMM Conversation

2020-04-0300:56

S1, E1: David Reim discusses data privacy best practices, the fragmented regulatory landscape, and medical media's high level of integrity

2020-04-2129:39

S1, EP 2: Stephanie Hanaway discusses the AAFP's data privacy contract with its members, and the damage done by big tech companies and bad actors

2020-04-2125:33

S1, Ep 3: Jon Bigelow explores the fragmented regulatory landscape and future challenges with data privacy

2020-04-2829:24

S1, E4: Dr. Augustine Fou explains big tech's issue with data privacy, "bad actors" in digital advertising, and best practices for medical media

2020-05-2126:42

Season 2: The New Normal in Medical Media

2020-06-1200:55

S2, E1: Healio's Matt Holland, JoanMarie Stiglich, and John C. Carter discuss the "New Normal in Medical Media"

2020-07-0528:12

S2, E2: Elsevier's Denis Conlon, Sumner Mering, Alejandro Alvarez discuss the new normal in medical media

2020-07-0641:26

S2, E3: MedscapeLive!'s Benji Kayne discusses producing virtual events in the "New Normal of Medical Media"

2020-07-2035:38

Industry veteran Dora Shankman discusses the "new normal" in medical media

2020-07-2738:15

S2, E5: Eugene Lee, Jim Woodland, and Sima Sherman dive deep on the"new normal" in medical media

2020-08-0343:10

Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement

2020-12-0854:00

S3, E1 Highlights from AMM's Pharma Forecast 2021 panel with GSK's Jim DeLash and Merck's Lori Hancock-Holland

2020-12-2242:12

S3, E2 R.J. Lewis and Amy Turnquist discuss medical media trends, how data is table stakes, and opportunity in a "cookie-less" future

2021-01-0530:45

S3 E3 TrendMD's Paul Kudlow shares insights on digital marketing from the physician viewpoint

2021-01-1225:43

S3, E4: James Brady shares insights on medical media's past, present, and future

2021-01-2135:48

S3, E5: Frontline's Mike Guire, Tracey Sears, and Devin Gregorie debate medical media landscape for 2021 and beyond

2021-01-2830:24

Coming Soon: Season 4, Strategies to Engage HCPs Via Social and Multimedia

2021-03-2201:32

S4, E1: Kevin Bolum, Todd Ware, and Tom McCabe discuss the American College of Physicians' biggest wins with HCP-focused multimedia

2021-04-0641:39

S4, E2: GSK's Ryan Billings, AstraZeneca's Angela Horstmann, and Ipsen's Paul Murasko discuss HCP engagement with social and multimedia

2021-04-1352:56

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Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement

Association of Medical Media

#box-pro-ellipsis-175911524199788{-webkit-line-clamp:2;}Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement

Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement

Association of Medical Media

Season 3 Trailer: Exploring Emerging Trends in Medical Marketing and HCP Engagement