Karina is a fan of Free AF! "HOW ARE THESE NOT ALCOHOLIC?" -


This is where Lisa comes in.. Lisa King is most well known as founder of Kiwi social enterprise Eat My Lunch. She was 2019’s MYOB Woman Entrepreneur of the Year and a 2019 New Zealander of the Year finalist after starting Eat My Lunch from her home kitchen in 2015. Now in 2020, she has created AF Drinks, underpinned by a new social mission of its own.

I WAS MADE TO FEEL REALLY SOCIALLY AWKWARD. THAT’S WHERE THE IDEA FOR AF CAME FROM — NOT JUST A PRODUCT, BUT A WORLD WHERE IT’S OK TO MAKE YOUR OWN DECISIONS AND TO DO THAT WITH CONFIDENCE.


Enter AF Drinks

With Eat My Lunch now humming along, Lisa’s new start-up is helping people
explore a new relationship with alcohol. It all started when Lisa connected her bouts of vertigo to her beloved gin-and-tonics and decided to give up the drink for a while. She quickly realised there were very few good alternatives to alcoholic drinks. “Either they didn't taste that great or they were really expensive.” There was a clear gap in the market – not just for a nice, grown-up AF drink, but for a brand that could lead an attitude shift. Lisa could see her new alcohol-free life being permanent but she got a lot of push-back. “It's like, ‘What's wrong with you? Are you pregnant?’ I was thinking I'm making a really good choice here, but I was made to feel really socially awkward. That’s where the idea for AF came from – not just a product, but a world where it’s ok to make your own decisions and to do that with confidence.”