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In this episode, the Ski Moms are joined by Kelly Pawlak, CEO of the National Ski Area Association (NSAA). Kelly walks us through lots of interesting ski industry trends and data. The NSAA gathers data and insights from U.S. ski areas on visits, demographics, and spending. Last season there were 60.5 million skier visits, the 5th best on record, though down 7.5% from the previous year. The Rocky Mountains and Pacific Northwest performed strongest while the Midwest had a tough season. 

The survey highlights an aging skier population and as a result, resorts are focusing efforts on attracting more youth and families. As we often discuss, cost and accessibility can be barriers to getting a family on snow. It was great to learn that ski resorts are spending at record levels, mostly focused on lifts, housing, and infrastructure like snowmaking. 

From an industry standpoint, Kelly told us that resorts collaborate well, sharing best practices especially around safety initiatives. The NSAA has annual awards for sustainability, safety, marketing, and converting newcomers to lifelong skiers. The ski population remains majority white, affluent, and intermediate/expert skiers. Sadly, female participation is slightly declining, a trend we hope to see reversed as more and more resorts are led by women. 

Kelly recommends that families explore smaller, unique ski res

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Head to skihaus.com/jr-lease-trade-in to get more details on the Junior Trade-In Program. Visit Ski Haus in Woburn, Framingham, or Salem, NH, or go to skihaus.com. 

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We’re headed to the Snowbound Expo in Boston and can't wait to see you November 15-17, 2024 at the BCEC! The schedule is packed with adventurers and athletes from the Northeast Coast of America who are known for their incredible feats in the winter scene!

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