Seasonal Operator Ep. 2: Why Adding a Second Business Might Cost You More Than It Makes
Update: 2025-10-02
Description
In this episode of the Customer Connect Podcast, I dive into one of the most common questions seasonal business owners face: should you add a complementary product or even launch a second business to smooth out the quieter months?
On the surface it sounds logical, but in reality it can add more complexity than profit. I share my own experience of running a Christmas retail store alongside a party supply business, the pitfalls I discovered, and the key questions you need to ask before heading down that road.
Sometimes the smartest strategy isn’t adding more—it’s doubling down on what you already do best.
Instagram: @theretailmarketers
Website: theretailmarketers.com
YouTube Channel: youtube.com/@theretailmarketers
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