Why do thousands of people have Johnny Cupcakes' logos tattooed on their bodies? And why have thousands of people camped out for Johnny's special edition T-shirts? 

In this conversation, you’ll learn about the secret ingredients to Johnny Cupcakes’ success: surprise and delight. You'll hear how he’s been able to stretch a traditional marketing budget using these key ingredients and SO MUCH MORE, including:

• How Johnny’s printing internship helped inform his brand today
• Johnny's entrepreneurial evolution, including where the name ‘Johnny Cupcakes’ originates
• Actionable steps for flexible and long lasting logo design
• A sales strategy that really works: the art of the pre-sale 
• Demystifying working with others: licensing, partnering and parody
• How to price products to reflect invisible value
• And remembering that being kind is free

This conversation is so rich and has a ton of actionable items for starting and growing a brand.

Entrepreneurs, marketers, brand owners, printers and designers… this episode is for ALL of you!

I'm all about interesting projects with interesting people!
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