Navigating the Journey to Going Public: Expert Insights with Marc Ross of SRFC Delve into the complex world of taking a company public with Marc Ross, founding partner of Sichenzia Ross Ference and Carmel (SRFC). Marc shares his vast expertise on the essential steps and considerations for building a company up to the point of listing on major exchanges like the NYSE or Nasdaq. We explore the roles of issuers, investment banks, and placement agents, and discuss the critical importance of business models, leadership, and discipline. Marc also breaks down the different pathways to going public, including IPOs, direct public offerings, reverse mergers, and SPACs. Whether you're an entrepreneur or a seasoned executive, this insightful conversation is full of valuable information to help navigate the public markets. Don't miss out on Marc's practical advice and unique flat-fee model that benefits growing companies.

Subscribe, share, and stay tuned for more expert insights! I’m Dian Griesel, Ph.D. aka @SilverDisobedience to my hundreds of thousands of monthly blog readers. You can learn more about me here:   ⁠https://diangriesel.com⁠

But for starters…I am a perception analyst, counselor, hypnotherapist, author of 16 books and a Wilhelmina model. For 30 years I have helped my clients to achieve greater understanding as to how perceptions impact everything we do whether personally or professionally.

This episode was recorded in collaboration with The Manhattan Center, New York City, New York.

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Show Run:

00:00 Introduction and Guest Introduction

01:25 Founding and Growth of SRFC

02:17 Understanding Key Players in Going Public

03:59 Steps to Prepare for Going Public

06:27 The Importance of Leadership and Messaging

10:10 Flat Fee Model and Legal Representation

16:36 Global Perspective on Going Public

21:47 Direct Public Offerings and Listing Options

25:50 Understanding Bank Preferences for IPOs and Private Deals

26:13 Navigating Exchange Eligibility and Listing Options

26:35 Comprehensive Support from SRFC

27:12 Exploring Reverse Mergers

28:50 The Importance of Legal Advice in Reverse Mergers

30:38 Crowdfunding and Direct Public Offerings

32:14 The Role of Attorneys in Public Listings

33:29 Identifying Landmines in the Public Listing Process

37:16 SPACs: A Quicker Path to Public Listing

41:36 Managing Multiple Business Lines in Public Companies

47:57 Final Thoughts and Advice for Entering Capital Markets