In this illuminating episode of "PubTech in Review," we sit down with Geoff Stupay, an expert from HUMAN, to unravel the complexities of Invalid Traffic (IVT), the nuances of data integrity, and the pervasive issue of malvertising in the digital advertising space.

Geoff brings a wealth of knowledge and experience, offering listeners a closer look at the innovative methods and technologies deployed to combat ad fraud. We'll explore the latest strategies to ensure the authenticity of ad traffic, the importance of maintaining pristine data in real-time bidding environments, and the tools necessary to protect your digital assets from malicious threats.

Tune in as we dissect the challenges and discuss proactive solutions for a safer, more transparent ad tech ecosystem.

Don't miss this episode to empower yourself with the insights needed to navigate the evolving threats and opportunities in today's digital advertising landscape.

Join us for a conversation that promises to enhance your understanding and equip you with the knowledge to take a stand against the unseen adversaries of the ad world.