Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about seeking out stories in podcast interviews. As we’ve mentioned on the show before, stories are the original and best type of shareable content. There’s a subtle but powerful difference between “here’s how to grow a business” and “here’s how *I* grew *my* business”. Stories are never just straightforward routes to success either. They’re littered with setbacks, conflicts, emotions, and even seemingly “all is lost” moments. Your listener wants to live through these with you and learn from the experiences, not just the end product. It’s worth asking your guest if they have any interesting or entertaining stories before you hit the record button, too. Don’t let them actually tell you the story there and then. All you need is a heads up so you can prompt them about it during their interview, then, introduce it naturally. For a deeper dive on this topic, head on over to ThePodcastHost.com/interviewprep