Segmentation: The Marketing Foundation Firms Seldom Get Right

Update: 2024-10-11

Description

It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.

The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.

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Segmentation: The Marketing Foundation Firms Seldom Get Right

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Segmentation: The Marketing Foundation Firms Seldom Get Right

Jason Mlicki & Jeff McKay

Segmentation: The Marketing Foundation Firms Seldom Get Right